The prerequisites for the birth of your social and psychological phenomena that have emerged in the dawn of humanity, come to be elementary kinds of collective life. Ancient consumers have attempted to know, to understand these phenomena and apply them in daily life. As an example, in different kinds of the ancient religions of shamans and priests have successfully utilized the potential of folks infected by the mass mood of your crowd, to obey the leaders inspire exposed to imitate every other. Collective life demanded the regulation of individual behavior that German psychologists G. and M. Gibsh Vorwerg named “socio-psychological thinking”, ie the capacity of man to communicate properly with other persons, get along nicely with their very own kind.